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Leupolds Relentless Performance

Iconic Passion: Leupold's legendary passion inspires us to produce great things. We serve something bigger: American tradition, freedom of the great outdoors, exhilaration and achievement, heroism and courage.

American Spirit Of Ingenuity: Leupolds uphold our legacy of innovation through our creativity, hard work, and perseverance, elevating the customer experience and driving our business forward.

Field Savvy: Leupolds know what we’re doing because we are in the field, discovering what works and what doesn’t, staying close to the communities we serve.

Freedom To Dream & Discipline To Deliver: Nothing is as important as the freedom to explore and invent what could be and the discipline to execute it to perfection.

Defend Our Ground: Leupolds earned the right to defend our ground. We are steadfast and confident in our ability to take new ground.

A Square Deal: The Leupolds customer is always entitled to quality, value, and most of all, respect. This founding principle is exercised throughout our business as we strive to improve continually.

Faithful Companion: Leupolds are reliable and accurate in our commitments to ourselves, to those we serve, and to those we lead. Loyalty begets loyalty.

True Collaboration: Together, anything is possible. We communicate openly with respect and honesty, always doing what’s best for our customers and our company.

Thoughtful Stewardship: Leupolds lead with purpose and intent. Above all, we are ardent in living up to our family values and creating a company that future generations will be proud of.